Main Activity:

Building the brand tactical plan and designing & executing the campaign. Fully understand the market and HCP insight, create brand core elements and engage KEEs

Interface with SFE, medical and other functions as supporter

-Explore customer insight and brand value proposition to support developing brand strategy.Working with Marketing Manager to develop brand life cycle management strategy

-To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget

-KEE engagement, establish and lead key relationships with KEEs

-Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story. Develop brand promotional materials and internal training materials; Train Field Force on product knowledge and tactical plan

-DS/AZ alliance and collaboration, DS internal cross functional collaboration

Requirements：

3 more years working experience in pharmaceutical line or related

岗位负责人：卫佳