岗位职责:
1.Support launch readiness of new product in lung cancer;
2.Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives;
3.Monitor, analyze and evaluate market trends, customer behaviors and competitor activities to identify market opportunities for the product;
4.Develop and implement national promotional campaigns, materials and educational initiatives that are in line with brand strategies;
5.Develop critical relationships with national Key Opinion Leaders and other allied health care professionals;
6.Collaborate with cross-function team, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment, GA team to develop the communication material and lobby experts for market access success;
7.Provide product knowledge to internal clients;
8.Develop and monitor budgets and forecasts
资历要求:
1、Bachelor’s degree or above, medical or related majors preferred.
2、More than 2-year experience of pharmaceutical product management experience, lung cancer experience is preferred
3、Able to communicate in English speaking & writing
4、Good customer insight including understanding customer needs, behaviors, motivational drivers
5、Be able to engage and influence internal and external stakeholders to change perception or obtain commitment
6、Strong execution & good capability in strategic thinking/planning
7、Be able to collect and analyze data
8、Proficient in using MS office