岗位职责：

Strategic Planning and Data Insights for

the Broad Market Project

广阔市场项目战略规划与数据洞察

Based on market conditions such

as VBP policies, regional market access patterns and competitive landscapes,

produce diagnostic reports on sales performance in the broad market to provide

data-driven support for management’s strategic

adjustments

基于VBP政策、区域准入格局、竞争态势等市场情况，输出广阔市场销售情况的诊断报告，为管理层的战略调整提供数据支持

Establish national and regional

terminal sales dashboards, and develop models for the segmentation,

classification and potential assessment of broad market terminals.

搭建全国/区域数据的终端追踪看板，完成对广阔市场终端分层分级与潜力评估模型。

Break down the strategy for the

Broad Market into annual and quarterly key performance indicators (KPIs) and

milestones, and produce a set of Broad Market metrics.

将广阔市场的战略拆解为年度/季度关键KPI指标、里程碑，输出广阔市场指标组合

Closed-Loop Operational Analysis and

Innovative Collaboration Models for the Broad Market

广阔市场经营分析闭环与合作模式创新

Establish a business tracking

and evaluation system: monitor, issue early warnings regarding, and review

performance and key indicators across multiple provinces nationwide (e.g. 28

provinces) to drive rapid strategy iteration.

建立业务追踪与评估体系：对全国多省份（如28省）业绩与关键指标进行监控、预警与复盘，驱动策略快速迭代。

Explore innovative business

models and ecosystem synergies: Collaborate with regional business teams and

distributors to pilot innovative broad market cooperation models in selected

regions

探索创新商业模式与生态协同：协同区域商务以及经销商，在区域试点探索创新的广阔市场合作模式

Lead the design of

project-related cooperation agreement frameworks, rebate/incentive mechanisms

and implementation rules, promoting a balance between compliance, efficiency

and results

牵头项目相关合作协议框架、返利/激励逻辑与执行规则设计，推动合规、效率与结果的平衡

Cross-departmental collaboration and

nationwide implementation

跨部门协同与全国落地

Acting as a strategic hub

between Head Office, regional offices and distributors, coordinating resources

across sales, marketing, SFE, finance and ITteams to ensure strategic alignment

and synchronised execution.

作为总部—区域—经销商之间的战略枢纽，协调销售、市场、SFE、财务、IT等多方资源，实现战略一致与执行同频。

Develop standardised sales and

project toolkits to facilitate regional replication and localised management,

thereby enhancing systematic operational capabilities.

构建标准化销售与项目工具包，推动区域复制落地与属地化管理，提升体系化作战能力。

Provide strategy communication,

business training and implementation support to distributors and relevant

channels, ensuring the accurate transmission of strategic intent and a

closed-loop execution process.

为经销商及相关渠道提供策略宣贯、业务培训与落地支持，确保战略意图正确传导与执行闭环。

资历要求：

1. 教育背景：

本科及以上学历，医药、商务管理相关专业优先。

2. 经验要求：

具有 3-5年及以上医药行业工作经验，具备商务运营、广阔市场销售管理或商业渠道项目管理经验者优先。

有全国性项目统筹经验，熟悉全国各省份医药商业环境及经销商网络者优先。

熟悉民营医院、社区卫生服务中心（CHC）等广阔市场终端的运作模式及拓展路径。

3. 核心技能：

数据与分析能力：具备出色的数据敏感度，熟练使用Excel及各类数据分析工具，能独立撰写业务诊断与市场分析报告。

项目管理能力：具备优秀的端到端项目管理能力，能够独立起草协议、制定跟踪执行计划并推动落地。

语言能力：具备良好的英语读写能力（能够处理英文系统、邮件及日常报告）。

4. 综合素质：