岗位职责：

1. Competitor Intelligence & Full-Scope Market Landscape Analysis/竞品情报与全维度市场全景分析

•Conduct comprehensive, systematic competitor intelligence tracking and in-depth market landscape assessments, covering competitor pipeline, commercial tactics, channel and hospital access layout, with priority focus on primary care & oncology therapeutic areas.

     开展全面、体系化的竞品情报追踪及深度市场全景评估，覆盖竞品产品线管线、商业化推广策略、业务渠道及医院准入布局，重点聚焦基础医疗与肿瘤两大治疗领域

•Continuously monitor China pharmaceutical industry trends, market dynamics, national policy updates and moves of leading peer pharmaceutical companies to capture emerging business opportunities and identify potential market threats proactively.

     持续跟踪医药行业发展趋势、市场变化、国家政策更新及头部同行药企业务趋势，挖掘新增业务机会、预判潜在市场风险

2. Multi-source Integrated Insight Output for Brand & Commercial Decision Support/整合多源信息输出洞察，支撑品牌及业务决策

•Integrate diversified internal and external data & research resources to generate robust, data-backed analytical findings; deliver objective commercial insights and actionable recommendations to support brand strategy calibration and top-level commercial decision-making.

    整合内外部数据与报告资源，形成完善、数据可佐证的分析结论；输出客观商业洞察与可落地执行建议，支持品牌策略优化校准和管理层业务决策制定

•Serve as the central insight partner for BUs and senior management; translate complex multi-dimensional market data into clear, business-oriented intelligence for all stakeholders.

    作为各BU及管理层情报支撑窗口，将复杂多维的市场数据转化为清晰、贴合业务实际的分析情报，支持业务相关方

•Own end-to-end in-house insight generation workflow; lead and leverage all available solid internal and external research, data and consulting resources to produce high-value analysis output, helping all business stakeholders fully grasp industry shifts and market evolution, and drive evidence-based business decisions.

    负责内部洞察全流程产出工作；统筹、协调内外部调研、数据、咨询资源，输出高价值分析成果，帮助各业务相关方全面掌握行业变革与市场发展态势，推动以数据事实为依据的业务决策

3. Iterate Analytical Methodology & Optimize Insight Generation Capability/迭代分析方法体系，提升洞察产出能力

•Drive continuous efficiency improvement of internal insight generation by introducing, verifying and implementing advanced analytical methodologies and standardized strategic analysis frameworks.

    引入、验证并落地先进分析方法论与标准化分析框架，持续提升内部洞察分析工作的产出效率

•Systematically evaluate emerging market analysis approaches and innovative analytical solutions, and scale proven successful practices company-wide to steadily upgrade analysis depth, accuracy and overall insight quality.

    系统性评估各类创新的业务分析思路与分析方案，将经过验证、效果成熟的分析方法在全公司推广落地，稳步提升分析深度、数据精准度与整体洞察质量

4. Team Leadership & Internal Data Culture Building/团队管理与内部数据思维建设

•Manage the full lifecycle of the Analytics & Insights team, define annual work priorities, clarify individual accountabilities and unify quality standards for all analytical deliverables.

   统筹管理分析与洞察团队全周期工作，制定年度核心工作重点，明确各人员岗位职责，统一所有分析交付物的质量标准

•Build up team professional capabilities in competitor intelligence, market modeling and insight presentation, and foster a data-driven decision mindset across the entire commercial organization.

   搭建团队在竞品情报评估、市场数据建模、洞察成果汇报方面的专业能力，帮助在整个商业化体系内树立用数据支撑决策的工作思维

资历要求：

- 10年以上医药行业市场情报、商业分析、竞品研究相关工作经验，具备基础医疗和肿瘤领域完整分析经验

- 具备成熟的全渠道竞品追踪、市场全景评估实操经验；能够整合多渠道内外部资源，产出支撑品牌及经营策略的落地洞察与建议

- 优秀跨部门协同和管理能力，可统筹多方需求，在紧迫周期内交付高质量分析成果

- 逻辑严谨、注重细节、目标导向，可并行推进多项分析项目