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(高级)产品经理 - 肿瘤领域

(2021-11-12)

第一三共(中国)投资有限公司

职位性质:  全职 工作经验:  不限 招聘人数:  1 工作地点:  上海
学历要求:  不限 语言要求:  不限 简历要求:  中文 薪资待遇:  面议

职位关键字:

Main Activity:

Building the brand tactical plan and designing & executing the campaign. Fully understand the market and HCP insight, create brand core elements and engage KEEs

Interface with SF, medical and other functions as supporter

- Explore customer insight and brand value proposition to support developing brand strategy.Working with Marketing Manager to develop brand life cycle management strategy

- To plan product promotion tactics, develop the scheme, forms, methods and technology of promotion (action plan, media plan), to implement the terms of the financial discipline in accordance with budget

- KEE engagement, establish and lead key relationships with KEEs

- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story. Develop brand promotional materials and internal training materials; Train Field Force on product knowledge and tactical plan

- DS/AZ alliance and collaboration, DS internal cross functional collaboration


Requirements

3 more years working experience in pharmaceutical line or related


岗位负责人:卫佳

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